1st online Intensive Programme of the Erasmus + project, Experiential education. Interactive / Intensive course of European brand management (brandY), was hosted by Hogeschool West-Vlaanderen Howest (Belgium), online (the 29th and 30th of March)- a multicultural framework facilitating the cooperation between teachers and students from Poland, France, Switzerland, Romania, Russia and Belgium.

The online IP was organized by Hogeschool West-Vlaanderen Howest (Belgium), reuniting 10 teachers and 28 students from University of Economics, Katowice (Poland), Université Savoie Mont Blanc (France), Universitatea din Bucuresti (România), Immanuel Kant Baltic Federal University (Russian Federation), Universitaria San Pablo-CEU- Universidad CEU Cardenal Herrera (Spain), Hogeschool West-Vlaanderen Howest (Belgium), Haute École Specialisée de Suisse Occidentale (Switzerland.).

The aim of this event was the preparation of a virtual platform as an interactive instrument meant to combine the teaching with the learning of some concepts specific to the brand management with an interactive game including case-studies, brand and buyer-persona description, an advertising campaign, development of an advertisement, the use of several fashion design software, the redesigning of their product for international markets etc.

This platform will function as an interactive tool enabling students to use several teaching/learning resources: the project e-Book, video materials, puzzles, quizzes based on the teachers’ and users’ handbooks of good practice.