Welcome to the official website of the BrandY Game.
It is an outcome of an Erasmus Plus Strategic Partnership project called BrandY – Experiential education. Interactive/Intensive course of European brand management, which took place from 2020-2023.
On the website you can find the education tool/module that can be used during international branding education. BrandY is an experiential teaching module to train marketing students in European brand management and give them the possibility of better employability.
It is the experiential based, interactive IP study module on the topic of the international brand management. It encompasses the game based scenario to increase the effectiveness of the teaching and involvement of the students. It is available together with the supportive materials.
Feel warmly welcome to discover BrandY.