The main goal of the project financed by the Erasmus Plus Strategic Partnership program called “Experiential education. Interactive/Intensive course of European brand management (brandY)” is to design, implement and test an innovative instrument for experiential learning. These tools will serve to educate students in the field of marketing in order to increase their attractiveness on the market. Project partners combine interdisciplinary knowledge and experience, will develop materials for a modern and fully interactive educational program in the field of international brand management.
The beneficiaries of the project are students, as the knowledge and skills acquired during the course will increase their attractiveness on the labor market. On the other hand, academic teachers who will be able to implement ready-made modern solutions in their courses related to brand management. Finally, all institutions interested in hiring experts in international brand management.
The project provides for the organization of
- 7 international meetings of the consortium representatives in various European countries,
- 4 intensive programs for students and teachers.
The project is an opportunity to establish interdisciplinary cooperation with international experts in such fields as marketing, international brand management, new technologies and gamification.